An
article by Bloomberg discussed Walmart's intent to gain more control over their transportation costs. Walmart is presently contacting their supplier base in an effort to take over deliveries that would be more cost efficient for them to haul. As such, Walmart hopes to translate savings in transportation costs into savings for their customers.
Obviously this would move would render big benefits for Walmart. Since they only transport goods from their DC's to their stores, it stands to reason that currently return trips are turning in many an empty mile. Deadhead moves are extremely costly and if Walmart can turn those empty miles into backhaul opportunities, it's certainly a worthwhile move on their part. Moreover, if Walmart is successful, they can handicap their competitors by taking away the freight volume that would have otherwise afforded their competitors lower freight rates, especially on lanes where inbound freight to their competitors' locations are currently lower because the backhauls consist of freight destined to Walmart's locations. Additionally, the price cuts that would be rendered to Walmart from their suppliers collaborating with them on these moves coupled with increased consumer traffic in their stores due to passing on these savings at point of sale, serves as proof that the successful execution of this plan will become a definite strategic advantage for the world's largest retailer.
Where does that leave suppliers? Well, it's certain that suppliers should do their homework on what their true transportation costs are, for both Walmart and their rest of their retail customer base, in order to make an educated decision on the matter. Kelly Abney, Walmart's Vice President of Corporate Transportation, states that "There may be a disconnect when we walk into the room on what that cost might be, but we work collaboratively. As soon as a supplier shares the data, almost always those differences are quickly resolved." Knowing the transportation costs for Walmart's moves will be helpful but it's also recommended that suppliers be mindful of their future transportation costs for the remainder of their retail customer base to see if costs go up. Coming back to the table later on may be necessary and should be part of the original agreement.
Furthermore, it's interesting to note that in conjunction with Walmart's Supply Chain Reliability Program, suppliers may be able to share the benefits of this effort with Walmart. If their fleet is responsible for the delivery of goods to their DC's within their MABD window, suppliers would presumably have one less burden upon them in that it would not be an outside carrier responsible if a pick up or delivery is missed (due to carrier fault) – it would be Walmart's responsibility entirely. The use of Walmart's fleet for the shipment of PO's affected by the program might render higher compliance with the initiative, thereby translating into savings for suppliers (where non-compliance would have otherwise resulted due to poor carrier performance). This is pure speculation but it might be worth delving in to.
In any case, suppliers should not be left in the dark nor should Walmart ignore this opportunity to realize true cost savings in a tough economy. Collaboration and communication will ensure a mutually beneficial outcome for both parties.
Labels: Supply Chain Reliability Program, Transportation Management, Walmart